IGNOU MTM-07 - Managing Sales and Promotion in Tourism, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MTM-07 Managing Sales and Promotion in Tourism for IGNOU MTM Tourism Management.
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About MTM-07 Help Book Latest Edition
MTM-07 English Topics Covered
Block 1 - All Units
Unit 1 - Introduction to Sales Management
Unit 2 - Personal Selling
Unit 3 - Sales Process
Unit 4 - Selling Skills
Unit 5 - Retail Communication: Sales Displays
Unit 6 - Sales Force Management
Unit 7 - Sales Planning and Organisation
Unit 8 - Sales: Forecasting, Budget and Control
Unit 9 - Marketing Communication Process
Unit 10 - Promotional Media use: Case Study of India
Unit 11 - Planning, Managing and Evaluating Promotional Strategy
Unit 12 - Managing Sales Promotion
Unit 13 - Managing Client Agency Relations
Unit 14 - Message Design and Development
Unit 15 - Media Selection, Planning and Scheduling
Unit 16 - Measuring Advertising Effectiveness
Previous Year Solved Question Papers Included
MTM-07 English (Total-6, Solved-6, Unsolved-0)
June (2011-2013)
December (2011-2013)
MTM-07 Help Book Details
UniversityIGNOU (Indira Gandhi National Open University)
TitleManaging Sales and Promotion in Tourism
Language(s)English
CodeMTM-07
SubjectTourism Management
Degree(s)MTM
CourseCore Courses (CC)
ISBN978-93-81970-20-1 (English)
Pages280 (English)
Weight224gms (English)
Dimensions(L) 21cm, (W) 15cm, (H) 1cm
AuthorGullybaba.com Panel
PublisherGullybaba Publishing House Pvt. Ltd.
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