IGNOU MTM-06 - Marketing for Tourism Managers, Latest Help Book Edition
#1 Best Selling IGNOU Help Book in All Study Guides
Chapter-wise Reference Book with Previous Year Solved Question Papers of MTM-06 Marketing for Tourism Managers for IGNOU MTM Tourism Management.
- Helps save time and effort-really well
- Promises Good Marks in Lesser Time
- A fast-acting - result oriented book
- Free Famous Book "How to Pass IGNOU Exam" (SoftCopy) with Every Combo Order
Customize
Product Details
About MTM-06 Help Book Latest Edition
MTM-06 English Topics Covered
Block 1 - All Units
- Unit 1 - Introduction of Marketing
- Unit 2 - Marketing in a Developing Economy
- Unit 3 - Marketing of Services
- Unit 4 - Planning Marketing Mix
- Unit 5 - Market Segmentation
- Unit 6 - Marketing Organisation
- Unit 7 - Marketing Research and its Applications
- Unit 8 - Determinants of Consumer Behaviour
- Unit 9 - Models of Consumer Behaviour
- Unit 10 - Indian Consumer Environment
- Unit 11 - Product Decisions and Strategies
- Unit 12 - Product Life Cycle and New Product Development
- Unit 13 - Branding and Packaging Decisions
- Unit 14 - Pricing Policies and Practices
- Unit 15 - Marketing Communications
- Unit 16 - Advertising and Publicity
- Unit 17 - Personal Selling and Sales Promotion
- Unit 18 - Sales Forecasting
- Unit 19 - Distribution Strategies
- Unit 20 - Managing Sales Personnel
- Unit 21 - Marketing and Public Policy
- Unit 22 - Cyber Marketing
Previous Year Solved Question Papers Included
MTM-06 English (Total-7, Solved-0, Unsolved-7)
- June (2020-2023)
- December (2020-2022)
MTM-06 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleMarketing for Tourism Managers
- Language(s)English
- CodeMTM-06
- SubjectTourism Management
- Degree(s)MTM
- CourseCore Courses (CC)
- ISBN978-93-81970-19-5 (English)
- Pages290 (English)
- Weight232gms (English)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
Items have been added to cart.
One or more items could not be added to cart due to certain restrictions.
- Can't add this product to the cart now. Please try again later.
- An error occurred. Please try again later.
- Can't delete this product from the cart at the moment. Please try again later.
