IGNOU MS-68 - Management of Marketing Communication and Advertising, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-68 Management of Marketing Communication and Advertising for IGNOU MBA (MS) Marketing Management.
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About MS-68 Help Book Latest Edition
MS-68 English Topics Covered
Block 1 - Marketing Communication and Advertising—Basic Concepts
Unit 1 - Marketing Communication Process
Unit 2 - Communication-Key Behavioural Concepts
Unit 3 - Indian Media Scene
Block 2 - Advertising Campaign Planning and Execution
Unit 1 - Planning Communication Strategy
Unit 2 - Advertising Campaign Planning-Strategic Consideration, Creative Consideration
Unit 3 - Advertising Creativity Campaign Planning and Execution
Unit 4 - Advertising Research - Role and Trends
Unit 5 - Measuring Advertising Effectiveness Definitions and Techniques
Block 3 - Media Planning Concepts
Unit 1 - Media Concepts, Characteristics and Issues in Media Planning
Unit 2 - Media Selection, Planning and Scheduling
Unit 3 - Internets as an Emerging Advertising Medium
Block 4 - Marketing Communication Form
Unit 1 - Managing Sales Promotion
Unit 2 - Direct Marketing
Unit 3 - Publicity and Public Relations
Unit 4 - Social Marketing Communication
Block 5 - Strategies for Advertising Agencies
Unit 1 - Functions and Structure of Ad Agency
Unit 2 - Managing Client Agency Relationships
Unit 3 - Strategies for Account Management
Unit 4 - Legal and Ethical Issues in Advertising
Previous Year Solved Question Papers Included
MS-68 English (Total-4, Solved-0, Unsolved-4)
June (2020-2021)
December (2020-2021)
MS-68 Help Book Details
UniversityIGNOU (Indira Gandhi National Open University)
TitleManagement of Marketing Communication and Advertising
Language(s)English
CodeMS-68
SubjectMarketing Management
Degree(s)MBA (MS)
CourseCore Courses (CC)
ISBN978-93-81066-41-6 (English)
Pages138 (English)
Weight110gms (English)
Dimensions(L) 21cm, (W) 15cm, (H) 1cm
AuthorGullybaba.com Panel
PublisherGullybaba Publishing House Pvt. Ltd.
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