IGNOU MS-66 - Marketing Research, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-66 Marketing Research for IGNOU MBA (MS) Marketing Management.
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About MS-66 Help Book Latest Edition
MS-66 English Topics Covered
Block 1 - Marketing Research Concepts and Design
- Unit 1 - Marketing Research - Meaning and Importance
- Unit 2 - Organisation of Marketing Research in India
- Unit 3 - Research Design
Block 2 - Data Collection
- Unit 1 - Data Collection
- Unit 2 - Sampling
- Unit 3 - Questionnaire Design and Development
- Unit 4 - Attitude Measurement & Scaling
Block 3 - Data Processing and Analysis
- Unit 1 - Qualitative Research
- Unit 2 - Data Processing - Coding, Tabulation and Data Presentation
- Unit 3 - Description & Inference from Sample Data
- Unit 4 - Analysis of Association
Block 4 - Multivariate Analysis
- Unit 1 - Regression Analysis, Discriminant Analysis and Factor Analysis
- Unit 2 - Conjoint Analysis
- Unit 3 - Cluster Analysis and Multi-Dimensional Scaling
- Unit 4 - Application of Marketing Research in India - Some Case Studies
Previous Year Solved Question Papers Included
MS-66 English (Total-5, Solved-0, Unsolved-5)
- June (2020-2022)
- December (2020-2021)
MS-66 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleMarketing Research
- Language(s)English
- CodeMS-66
- SubjectMarketing Management
- Degree(s)MBA (MS)
- CourseCore Courses (CC)
- ISBN978-93-5554-407-0 (English)
- Pages156 (English)
- Weight125gms (English)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
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