IGNOU MS-65 - Marketing of Services, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-65 Marketing of Services for IGNOU MBA (MS) Marketing Management.
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About MS-65 Help Book Latest Edition
MS-65 English Topics Covered
Block 1 - Services Marketing - An Introduction
- Unit 1 - Marketing of Services:conceptual Framework
- Unit 2 - Role of Services in Economy
- Unit 3 - International Trade in Services,The WTO and India
- Unit 4 - Consumer Behaviour in Services
Block 2 - Services Marketing Mix
- Unit 1 - Product and Pricing Decisions
- Unit 2 - Place and Promotion Decisions
- Unit 3 - Extended Marketing Mix for Services
Block 3 - Strategic Issues
- Unit 1 - Service Quality
- Unit 2 - Managing Demand and Capacity
- Unit 3 - Customer Retention
Block 4 - Sectoral Applications-I
- Unit 1 - Financial Services
- Unit 2 - Tourism and Hospitality Services
- Unit 3 - Health Services
- Unit 4 - Case Study : Serving the Global India
Block 5 - Sectoral Applications-II
- Unit 1 - Educational Services
- Unit 2 - Professional Support Services : Advertising Agencies
- Unit 3 - Telecommunication Services
- Unit 4 - Product Support Services
Previous Year Solved Question Papers Included
MS-65 English (Total-6, Solved-6, Unsolved-0)
- June (2010-2012)
- December (2010-2012)
MS-65 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleMarketing of Services
- Language(s)English
- CodeMS-65
- SubjectMarketing Management
- Degree(s)MBA (MS)
- CourseCore Courses (CC)
- ISBN978-93-81690-86-4 (English)
- Pages280 (English)
- Weight224gms (English)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
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