IGNOU MS-64 - International Marketing, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-64 International Marketing for IGNOU MBA (MS) Marketing Management.
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About MS-64 Help Book Latest Edition
MS-64 English Topics Covered
Block 1 - International Marketing: An Introduction
- Unit 1 - Scope and Size of International Markets
- Unit 2 - Conceptual Framework
- Unit 3 - Institutional Framework
Block 2 - Environment of International Business
- Unit 1 - Cultural Environment
- Unit 2 - Political and Legal Environment
- Unit 3 - Strategic Retail Planning Process
Block 3 - Policy Framework and Procedural Aspects
- Unit 1 - India’s Export – Import Policy
- Unit 2 - Export - Import Documentation
Block 4 - International Marketing Mix
- Unit 1 - International Product Policy and Planning
- Unit 2 - International Advertising
- Unit 3 - International Pricing Policy
- Unit 4 - International Distribution and Sales Policy
Block 5 - International Marketing Planning
- Unit 1 - International Market Selection
- Unit 2 - International Marketing Research
- Unit 3 - International Marketing Planning and Control
Previous Year Solved Question Papers Included
MS-64 English (Total-4, Solved-0, Unsolved-4)
- June (2020-2021)
- December (2020-2021)
MS-64 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleInternational Marketing
- Language(s)English
- CodeMS-64
- SubjectMarketing Management
- Degree(s)MBA (MS)
- CourseCore Courses (CC)
- ISBN978-93-5554-415-5 (English)
- Pages192 (English)
- Weight154gms (English)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
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