IGNOU MS-63 - Product Management, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-63 Product Management for IGNOU MBA (MS) Marketing Management.
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About MS-63 Help Book Latest Edition
MS-63 English Topics Covered
Block 1 - Product Management- Introduction
- Unit 1 - Product Management - Basic Concepts
- Unit 2 - The Product Management Process
- Unit 3 - The Product Planning System
Block 2 - Managing Products
- Unit 1 - Product Line Decisions
- Unit 2 - Product Life Cycle
- Unit 3 - Product Portfolio
- Unit 4 - Product Pricing
Block 3 - Branding and Packaging Decisions
- Unit 1 - Branding Decisions
- Unit 2 - Product Positioning
- Unit 3 - Brand Equity
- Unit 4 - Packaging Decisions
Block 4 - New Product Development
- Unit 1 - Organising for Product Development
- Unit 2 - Generation, Screening and Development New Product Ideas
- Unit 3 - Economic Analysis -Evaluation New Product Ideas/Concepts
Block 5 - Implementing New Product Decision
- Unit 1 - Concept Development and Testing
- Unit 2 - Physical Development of the Product
- Unit 3 - Pre-test Marketing and Test Marketing
- Unit 4 - Product Launch
Previous Year Solved Question Papers Included
MS-63 English (Total-4, Solved-0, Unsolved-4)
- June (2020-2022)
- December (2020-2021)
MS-63 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleProduct Management
- Language(s)English
- CodeMS-63
- SubjectMarketing Management
- Degree(s)MBA (MS)
- CourseCore Courses (CC)
- ISBN978-93-82688-57-0 (English)
- Pages126 (English)
- Weight101gms (English)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
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