IGNOU MS-612 - Retail Management, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-612 Retail Management for IGNOU MBA (MS) Marketing Management.
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About MS-612 Help Book Latest Edition
MS-612 English Topics Covered
Block 1 - An Overview of Retailing Environment
- Unit 1 - Introduction to Retailing
- Unit 2 - Evolution of Retail Environment
- Unit 3 - Formats of Retailing
Block 2 - Retail Planning and Development
- Unit 1 - Understanding the Retail Customer
- Unit 2 - Marketing Research for Retailing
- Unit 3 - Strategic Retail Planning Process
- Unit 4 - Locational Decisions
- Unit 5 - Growth Strategies
Block 3 - Retail Mix
- Unit 1 - Product Merchandise
- Unit 2 - Pricing
- Unit 3 - Promotion and Communication Mix
- Unit 4 - Atmospherics
Block 4 - Retail Operations
- Unit 1 - Sourcing
- Unit 2 - Financial Management Issues in Retailing
- Unit 3 - Organisation Structure and Management of Human Resources
- Unit 4 - CRM - Customer Relationship Marketing
- Unit 5 - Monitoring and Controlling Retail Operations
Block 5 - Issues Impacting Retail Business in India
- Unit 1 - Legal and Security Issues in Retail
- Unit 2 - Ethical Dimensions
- Unit 3 - Technology in Retailing
- Unit 4 - Non Store Retailing
Previous Year Solved Question Papers Included
MS-612 English (Total-5, Solved-5, Unsolved-0)
- June (2012-2013)
- December (2011-2013)
MS-612 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleRetail Management
- Language(s)English
- CodeMS-612
- SubjectMarketing Management
- Degree(s)MBA (MS)
- CourseCore Courses (CC)
- ISBN978-93-81066-42-3 (English)
- Pages264 (English)
- Weight211gms (English)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
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