IGNOU MS-611 - Rural Marketing, Latest Help Book Edition
#1 Best Selling IGNOU Help Book in All Study Guides
Bought By: 5621 Students
Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-611 Rural Marketing for IGNOU MBA (MS) Marketing Management.- Helps save time and effort-really well
- Promises Good Marks in Lesser Time
- A fast-acting - result oriented book
- Free Book "How to Pass IGNOU Exam" with Every Order
Customize
Product Details
About MS-611 Help Book Latest Edition
MS-611 English Topics Covered
Block 1 - Rural Markets—An Overview
- Unit 1 - Rural Markets in India
- Unit 2 - Understanding Rural Environment
Block 2 - Understanding the Rural Consumer
- Unit 1 - Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour
- Unit 2 - Trends in Consumer Behaviour
- Unit 3 - Rural Marketing Research
Block 3 - Product and Pricing Decisions for the Rural Markets
- Unit 1 - Product Development, Adoption Process and Modification Decisions
- Unit 2 - Pricing Decisions
Block 4 - Managing the Promotion
- Unit 1 - Understanding Rural Media and Current Opportunities
- Unit 2 - Message Design and Development for Rural Markets
- Unit 3 - Rural Sales Promotion Effort
Block 5 - Accessing Rural Markets
- Unit 1 - Physical Infrastructure and Dynamics of Distribution
- Unit 2 - Participants in the Rural Distribution Process
- Unit 3 - Physical Distribution Process
Block 6 - Understanding Rural Merketing Process–Case Studies
- Unit 1 - Rural Communication: A Case Study of Philips Consumer Electronics
- Unit 2 - Mass Media and Social Advertising
- Unit 3 - Rural Distribution for the FMCG Sector - A Case Study of HLL
- Unit 4 - Rural Buying Behaviour: A Case Study of Consumer In Jammu
Previous Year Solved Question Papers Included
MS-611 English (Total-4, Solved-0, Unsolved-4)
- June (2020-2021)
- December (2019-2020)
MS-611 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleRural Marketing
- Language(s)English
- CodeMS-611
- SubjectMarketing Management
- Degree(s)MBA (MS)
- CourseCore Courses (CC)
- ISBN978-93-5554-006-5 (English)
- Pages288 (English)
- Weight230gms (English)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
Items have been added to cart.
One or more items could not be added to cart due to certain restrictions.
- Can't add this product to the cart now. Please try again later.
- An error occurred. Please try again later.
- Can't delete this product from the cart at the moment. Please try again later.
