IGNOU MS-61 - Consumer Behaviour, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-61 Consumer Behaviour for IGNOU MBA (MS) Marketing Management.
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About MS-61 Help Book Latest Edition
MS-61 English Topics Covered
Block 1 - Consumer Behaviour - Issues and Concepts
- Unit 1 - Consumer Behaviour - Nature, Scope and Applications
- Unit 2 - Consumer Behaviour and Lifestyle Marketing
- Unit 3 - Organisational Buying Behaviour
Block 2 - Individual Influences on Buying Behaviour
- Unit 1 - Perceptions
- Unit 2 - Consumer Motivation and Involvement
- Unit 3 - Attitude and Attitude Change
- Unit 4 - Learning and Memory
- Unit 5 - Personality and Self-Concept
Block 3 - Group Influences on Consumer Behaviour
- Unit 1 - Reference Group Influence and Group Dynamics
- Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles
- Unit 3 - Culture and Subculture influences
Block 4 - The Buying Process
- Unit 1 - Problem Recognition and Information Search Behaviour
- Unit 2 - Information Processing
- Unit 3 - Alternative Evaluation in Buying Decisions
- Unit 4 - Purchase Process & Post-Purchase Behaviour
Block 5 - Modelling Buyer Behaviour
- Unit 1 - Early Models
- Unit 2 - Howard Sheth Model
- Unit 3 - Recent Developments in Modelling Consumer Behaviour
Previous Year Solved Question Papers Included
MS-61 English (Total-4, Solved-0, Unsolved-4)
- June (2020-2021)
- December (2020-2021)
MS-61 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleConsumer Behaviour
- Language(s)English
- CodeMS-61
- SubjectMarketing Management
- Degree(s)MBA (MS)
- CourseCore Courses (CC)
- ISBN978-93-5554-431-5 (English)
- Pages148 (English)
- Weight118gms (English)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
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