IGNOU MS-06 - Marketing for Managers, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-06 Marketing for Managers for IGNOU MBA (MS) Marketing.
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About MS-06 Help Book Latest Edition
MS-06 English Topics Covered
Block 1 - Marketing and its Applications
- Unit 1 - Introduction to Marketing
- Unit 2 - Marketing in Developing Economy
- Unit 3 - Marketing of Services
Block 2 - Marketing Planning and Organisation
- Unit 1 - Planning Marketing Mix
- Unit 2 - Marketing Segmentation
- Unit 3 - Marketing Organization
- Unit 4 - Marketing Research and its Application
Block 3 - Understanding Consumers
- Unit 1 - Deteminants of Consumer Behaviour
- Unit 2 - Models of Consumer Behaviour
- Unit 3 - Indian Consumer Environment
Block 4 - Product Management
- Unit 1 - Product Decisions and Strategies
- Unit 2 - Product Life Cycle and New Product Development
- Unit 3 - Branding and Packaging Decisions
Block 5 - Pricing and Promotion Strategy
- Unit 1 - Pricing Policies and Practices
- Unit 2 - Marketing Communications
- Unit 3 - Advertising and Publicity
- Unit 4 - Personal Selling and Sales Promotion
Block 6 - Distribution and Public Policy
- Unit 1 - Sales Forecasting
- Unit 2 - Distribution Strategies
- Unit 3 - Managing Sales Personnel
- Unit 4 - Marketing and Public Policy
- Unit 5 - Cyber Marketing
Previous Year Solved Question Papers Included
MS-06 English (Total-35, Solved-19, Unsolved-16)
- June (2002, 2004-2019)
- December (2001-2018)
MS-06 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleMarketing for Managers
- Language(s)English
- CodeMS-06
- SubjectMarketing
- Degree(s)MBA (MS)
- CourseCore Courses (CC)
- ISBN978-81-89086-70-1 (English)
- Pages392 (English)
- Weight314gms (English)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
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