IGNOU MMPM-05 - Marketing of Services, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-05 Marketing of Services for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.
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About MMPM-05 Help Book Latest Edition
MMPM-05 English Topics Covered
Block 1 - Marketing of Services: An Overview
Unit 1 - Marketing of Services: An Introduction
Unit 2 - Conceptual Framework for Services Marketing
Unit 3 - Consumer Behaviour in Services
Block 2 - Service Marketing Mix
Unit 1 - Product Decisions
Unit 2 - Pricing Decisions
Unit 3 - Place Decisions
Unit 4 - Promotion Decisions
Block 3 - Extended Marketing Mix for Services
Unit 1 - Managing People
Unit 2 - Managing Physical Evidence
Unit 3 - Managing Service Process
Block 4 - Strategic Issues
Unit 1 - Managing Service Quality
Unit 2 - International Trade in Services
Unit 3 - Managing Demand and Capacity
Unit 4 - Emerging Issues in Marketing of Services
Previous Year Solved Question Papers Included
MMPM-05 English (Total-2, Solved-2, Unsolved-0)
June (2023)
December (2022)
MMPM-05 Help Book Details
UniversityIGNOU (Indira Gandhi National Open University)
TitleMarketing of Services
Language(s)English
CodeMMPM-05
SubjectMarketing Management
Degree(s)MBA (New), PGDIMM, MBAMM
CourseSpecialization Course
ISBN978-93-5554-269-4 (English)
Pages248 (English)
Weight198gms (English)
Dimensions(L) 21cm, (W) 15cm, (H) 1cm
AuthorGullybaba.com Panel
PublisherGullybaba Publishing House Pvt. Ltd.
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