IGNOU MMPM-04 - International Marketing, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-04 International Marketing for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.
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About MMPM-04 Help Book Latest Edition
MMPM-04 English Topics Covered
Block 1 - International Marketing - An Introduction
Unit 1 - Nature and Scope of International Marketing
Unit 2 - Conceptual Framework
Unit 3 - Institutional Framework
Block 2 - International Marketing Environment Analysis
Unit 1 - Socio-Cultural Environment
Unit 2 - Political and Legal Environment
Unit 3 - Economic and Natural Environment
Unit 4 - Technological Environment
Block 3 - International Marketing Mix Strategy
Unit 1 - International Product and Brand Management
Unit 2 - International IMC Strategy
Unit 3 - International Pricing Strategy
Unit 4 - International Distribution Strategy
Block 4 - International Marketing Planning
Unit 1 - International Marketing Research
Unit 2 - International Marketing Planning and Control
Unit 3 - Emerging Issues (Case Studies)
Previous Year Solved Question Papers Included
MMPM-04 English (Total-2, Solved-2, Unsolved-0)
June (2023)
December (2023)
MMPM-04 Help Book Details
UniversityIGNOU (Indira Gandhi National Open University)
TitleInternational Marketing
Language(s)English
CodeMMPM-04
SubjectMarketing Management
Degree(s)MBA (New), PGDIMM, MBAMM
CourseSpecialization Course
ISBN978-93-5554-578-7 (English)
Pages280 (English)
Weight224gms (English)
Dimensions(L) 21cm, (W) 15cm, (H) 1cm
AuthorGullybaba.com Panel
PublisherGullybaba Publishing House Pvt. Ltd.
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