IGNOU MMPM-03 - Product and Brand Management, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-03 Product and Brand Management for IGNOU MBA (New), PGDIFM, MBAMM Marketing Management.
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About MMPM-03 Help Book Latest Edition
MMPM-03 English Topics Covered
Block 1 - Introduction to Product Management
Unit 1 - Basic Concepts of Product and Product Planning
Unit 2 - Product Life Cycle (PLC)
Unit 3 - Product Line Decisions
Unit 4 - Product Portfolio
Block 2 - New Product Development and Implementation
Unit 1 - Organising for New Product Development
Unit 2 - Generation, Screening and Development of New Product Ideas
Unit 3 - Concept Development Testing and Physical Development of the Product
Unit 4 - New Product Launch
Block 3 - Brand Management
Unit 1 - Brand Concepts and Evolution
Unit 2 - Brand Equity
Unit 3 - Brand Building Blocks: Identify, Image and Positioning
Unit 4 - Brand Architecture and Brand Extension
Block 4 - Managing Brand Equity
Unit 1 - Enhancing Brand Equity
Unit 2 - Managing Brands over Time and Geographies
Unit 3 - Measuring Brand Equity
Previous Year Solved Question Papers Included
MMPM-03 English (Total-6, Solved-4, Unsolved-2)
Sample Paper-I
Sample Paper-II
Guess Paper-I
Guess Paper-II
December (2022)
June (2023)
MMPM-03 Help Book Details
UniversityIGNOU (Indira Gandhi National Open University)
