IGNOU MMPM-02 - Sales Management, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-02 Sales Management for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.
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About MMPM-02 Help Book Latest Edition
MMPM-02 English Topics Covered
Block 1 - Introduction to Sales Management
Unit 1 - Sale Management: Role, Nature and Ethics
Unit 2 - Diversity of Selling Situations
Unit 3 - Theories of Selling and Selling Process
Block 2 - Selling Skills
Unit 1 - Communication Skills
Unit 2 - Negotiation Skills
Unit 3 - Merchandising and Managing Sales Displays
Block 3 - Managing the Sales Force
Unit 1 - Recruitment, Selection and Training of the Sales Force
Unit 2 - Compensation Management
Unit 3 - Sales Leadership: Motivation, Coaching and Counseling
Unit 4 - Evaluation of Sales Force and Monitoring
Block 4 - Sales Planning and Control
Unit 1 - Sales Planning, Forecasing and Budgeting
Unit 2 - Territory Management and Sales Quotas
Unit 3 - Sales Organisation
Unit 4 - Sales Control, Analysis and Sales Audit
Previous Year Solved Question Papers Included
MMPM-02 English (Total-6, Solved-4, Unsolved-2)
Sample Paper-I
Sample Paper-II
Guess Paper-I
Guess Paper-II
December (2022)
June (2023)
MMPM-02 Help Book Details
UniversityIGNOU (Indira Gandhi National Open University)
TitleSales Management
Language(s)English
CodeMMPM-02
SubjectMarketing Management
Degree(s)MBA (New), PGDIMM, MBAMM
CourseSpecialization Course
ISBN978-93-5554-262-5 (English)
Pages310 (English)
Weight248gms (English)
Dimensions(L) 21cm, (W) 15cm, (H) 1cm
AuthorGullybaba.com Panel
PublisherGullybaba Publishing House Pvt. Ltd.
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