IGNOU MMPM-01 - Consumer Behaviour, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-01 Consumer Behaviour for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.
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About MMPM-01 Help Book Latest Edition
MMPM-01 English Topics Covered
Block 1 - Consumer Behaviour-Issues and Concepts
Unit 1 - Consumer Behaviour- Nature, Scope, Models and Applications
Unit 2 - Consumer Behaviour and Life-style Marketing
Unit 3 - Organisational Buying Behaviour
Block 2 - Individual Influences On Buying Behaviour
Unit 1 - Perceptions
Unit 2 - Learning and Memory
Unit 3 - Attitude and Attitude Change
Unit 4 - Personality and Self-concept
Unit 5 - Consumer Motivation and Involvement
Block 3 - Group Influences On Consumer Behaviour
Unit 1 - Reference Group Influence and Group Dynamics
Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles
Unit 3 - Culture and Sub-culture Influences
Block 4 - The Buying Process
Unit 1 - Problem Recognition and Information Search Behaviour
Unit 2 - Information Processing
Unit 3 - Alternative Evaluation
Unit 4 - Purchase Process and Post Purchase Behaviour
Previous Year Solved Question Papers Included
MMPM-01 English (Total-6, Solved-4, Unsolved-2)
Sample Paper-I
Sample Paper-II
Guess Paper-I
Guess Paper-II
December (2022)
June (2023)
MMPM-01 Help Book Details
UniversityIGNOU (Indira Gandhi National Open University)
TitleConsumer Behaviour
Language(s)English
CodeMMPM-01
SubjectMarketing Management
Degree(s)MBA (New), PGDIMM, MBAMM
CourseSpecialization Course
ISBN978-93-5554-261-8 (English)
Pages260 (English)
Weight208gms (English)
Dimensions(L) 21cm, (W) 15cm, (H) 1cm
AuthorGullybaba.com Panel
PublisherGullybaba Publishing House Pvt. Ltd.
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