IGNOU MMPC-06 - Marketing Management, Latest Help Book Edition
#1 Best Selling IGNOU Help Book in All Study Guides
Bought By:4409 Students
Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPC-06 Marketing Management for IGNOU MBA (New), MBF (New), MBAFM, MBAHM, MBAMM, MBAOM Marketing Management.
Helps save time and effort-really well
Promises Good Marks in Lesser Time
A fast-acting - result oriented book
Free Famous Book "How to Pass IGNOU Exam" (SoftCopy) with Every Combo Order
BUY MMPC-06 COMBO and Save upto 40%
Out of stock
Rs.400.00
Rs.400.00
Medium
Select Medium
Customize
Share :
Product Details
About MMPC-06 Help Book Latest Edition
MMPC-06 English Topics Covered
Block 1 - Introduction to Marketing and Markets
Unit 1 - Marketing: An Overview
Unit 2 - Marketing Environment Analysis
Unit 3 - Market Segmentation, Targeting and Positioning
Unit 4 - Consumer Behavior
Block 2 - Product and Pricing Decisions
Unit 1 - Product Decisions
Unit 2 - Branding and Packaging Decisions
Unit 3 - Product Life Cycles and New Product Development
Unit 4 - Pricing Decisions
Block 3 - Distribution and Promotion Decisions
Unit 1 - Integrated Marketing Communications
Unit 2 - Advertising and Sales Promotion
Unit 3 - Personal Selling and Managing Sales Personnel
Unit 4 - Distribution Management
Block 4 - Sectoral Applications and Emerging Issues
Unit 1 - Marketing of Services
Unit 2 - Digital Marketing
Unit 3 - Other Emerging Issues in Marketing
Previous Year Solved Question Papers Included
MMPC-06 English (Total-7, Solved-5, Unsolved-2)
Sample Paper-I
Sample Paper-II
Guess Paper-I
Guess Paper-II
June (2022-2023)
December (2022)
MMPC-06 Help Book Details
UniversityIGNOU (Indira Gandhi National Open University)
