IGNOU MCO-06 - Marketing Management, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MCO-06 Marketing Management for IGNOU M.COM, M.COM (Revised) Marketing.
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About MCO-06 Help Book Latest Edition
MCO-06 English Topics Covered
Block 1 - Nature and Scope of Marketing
- Unit 1 - Introduction to Marketing
- Unit 2 - Marketing Environment
- Unit 3 - Marketing Information and Research
Block 2 - Understanding Consumers and Selecting Target Markets
- Unit 1 - Buyer Behaviour
- Unit 2 - Markets and Market Segmentation
- Unit 3 - Market Targeting and Positioning
Block 3 - Product Decisions
- Unit 1 - Product Concepts and Classification
- Unit 2 - Product Developrihent and Product Life Cycle
- Unit 3 - Branding, Packaging and Servicing
Block 4 - Pricing Decisions
- Unit 1 - Objectives and Methods of Pricing
- Unit 2 - Price Adjustment Strategies
- Unit 3 - Regulation of Prices
Block 5 - Distribution Decisions
- Unit 1 - Distribution Channels
- Unit 2 - Marketing Intermediaries
- Unit 3 - Marketing Logistics
Block 6 - Promotion Decisions and Emerging Issues
- Unit 1 - Marketing Communication
- Unit 2 - Personal Selling and Sales Promotion
- Unit 3 - Advertising and Publicity
- Unit 4 - Emerging Issues in Marketing
MCO-06 Hindi Topics Covered
Block 1 - विपणन का स्वरूप और विषय-क्षेत्र
- Unit 1 - विपणन का परिचय
- Unit 2 - विपणन परिवेश
- Unit 3 - विपणन सूचना और अनुसंधान
Block 2 - उपभोक्ताओं को समझना और लक्ष्य बाजारों को चुनना
- Unit 1 - क्रेता व्यवहार
- Unit 2 - बाजार और बाजार का खंडीकरण
- Unit 3 - बाजार लक्ष्य निर्धारण और स्थितीयन
Block 3 - उत्पाद निर्णय
- Unit 1 - उत्पाद संकल्पनाएँ तथा वर्गीकरण
- Unit 2 - उत्पाद विकास और उत्पाद जीवन चक्र
- Unit 3 - ब्रांड निर्धारण, डिब्बाबंदी तथा सेवा
Block 4 - कीमत-निर्धारण निर्णय
- Unit 1 - कीमत-निर्धारण के उद्देश्य और विधियाँ
- Unit 2 - कीमत समायोजन युक्तियाँ
- Unit 3 - कीमतों का विनियमन
Block 5 - वितरण निर्णय
- Unit 1 - वितरण माध्यम
- Unit 2 - विपणन मध्यस्थ
- Unit 3 - विपणन लॉजिस्टिक्स
Block 6 - संवर्धन निर्णय और उभरते हुए विषय
- Unit 1 - विपणन संप्रेषण
- Unit 2 - व्यक्तिगत विक्रय और विक्रय संवर्धन
- Unit 3 - विपणन और प्रचार
- Unit 4 - विपणन में उभरते हुए विषय
Previous Year Solved Question Papers Included
MCO-06 English (Total-29, Solved-19, Unsolved-10)
- June (2009-2023)
- December (2009-2022)
MCO-06 Hindi (Total-25, Solved-17, Unsolved-8)
- June (2012-2023)
- December (2010-2022)
MCO-06 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleMarketing Management
- Language(s)English and Hindi
- CodeMCO-06
- SubjectMarketing
- Degree(s)M.COM, M.COM (Revised)
- CourseCore Courses (CC)
- ISBN978-93-81970-14-0 (English) 978-93-82688-71-6 (Hindi)
- Pages382 (English) 351 (Hindi)
- Weight306gms (English) 281gms (Hindi)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
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