IGNOU BRL-02 - Retail Marketing and Communication, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of BRL-02 Retail Marketing and Communication for IGNOU BBARL, DIR Retailing.
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About BRL-02 Help Book Latest Edition
BRL-02 English Topics Covered
Block 1 - All Units
- Unit 1 - Overview of Retail Marketing
- Unit 2 - Understanding Shoppers and Shoppers’ Behavior
- Unit 3 - Personal Selling
- Unit 4 - Customer and Customer’s Needs
- Unit 5 - Steps in Selling-I
- Unit 6 - Steps in Selling-II
- Unit 7 - Overview of Retail Promotions
- Unit 8 - Advertising and Promotion
- Unit 9 - In-store Promotion and Management
- Unit 10 - In-store Objectives, Advantages and Limitations
- Unit 11 - In-store Promotions, Strategies, Budgets and Evaluation
- Unit 12 - Types and Techniques of Sales In-store Promotions
Previous Year Solved Question Papers Included
BRL-02 English (Total-4, Solved-0, Unsolved-4)
- June (2019-2022)
- December (2018-2021)
BRL-02 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitleRetail Marketing and Communication
- Language(s)English
- CodeBRL-02
- SubjectRetailing
- Degree(s)BBARL, DIR
- CourseCore Courses (CC)
- ISBN978-93-5554-389-9 (English)
- Pages166 (English)
- Weight133gms (English)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
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