IGNOU BCOE-141 - Principles of Marketing, Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of BCOE-141 Principles of Marketing for IGNOU BCOMG, BBA Marketing.
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About BCOE-141 Help Book Latest Edition
BCOE-141 English Topics Covered
Block 1 - Basic Concepts of Marketing
- Unit 1 - Nature and Scope of Marketing
- Unit 2 - Marketing Environment
- Unit 3 - Markets and Market Segmentation
- Unit 4 - Consumer Behaviour
Block 2 - Product
- Unit 1 - Product Concepts and Classification
- Unit 2 - New Product Development and Product Life Cycle
- Unit 3 - Branding and Packaging
Block 3 - Pricing
- Unit 1 - Objectives and Methods
- Unit 2 - Discounts and Allowances
- Unit 3 - Regulation of Prices
Block 4 - Distribution
- Unit 1 - Channels of Distribution-I
- Unit 2 - Channels of Distribution-II
- Unit 3 - Physical Distribution
Block 5 - Promotion
- Unit 1 - Promotion Mix
- Unit 2 - Personal Selling and Sales Promotion
- Unit 3 - Advertising and Publicity
Block 6 - Services Marketing and Emerging Issues
- Unit 1 - Services Marketing
- Unit 2 - Rural Marketing
- Unit 3 - Emerging Issues in Marketing-I
- Unit 4 - Emerging Issues in Marketing-II
BCOE-141 Hindi Topics Covered
Block 1 - विपणन की मूलभूत संकल्पनाएँ
- Unit 1 - विपणन का स्वरूप और विषय-क्षेत्र
- Unit 2 - विपणन परिवेश
- Unit 3 - बाजार तथा बाजार का खंडीकरण
- Unit 4 - उपभोक्ता व्यवहार
Block 2 - उत्पाद
- Unit 1 - उत्पाद संकल्पनाएँ तथा वर्गीकरण
- Unit 2 - नए उत्पाद का विकास तथा उत्पाद जीवन-चक्र
- Unit 3 - ब्रांड निर्धारण तथा डिब्बाबंदी
Block 3 - मूल्य निर्धारण
- Unit 1 - उद्देश्य तथा विधियाँ
- Unit 2 - छूट तथा रियायतें
- Unit 3 - कीमतों का विनियमन
Block 4 - वितरण
- Unit 1 - वितरण माध्यम-I
- Unit 2 - वितरण माध्यम-II
- Unit 3 - भौतिक वितरण
Block 5 - संवर्धन
- Unit 1 - संवर्धन मिश्रण
- Unit 2 - व्यक्तिगत विक्रय और विक्रय संवर्धन
- Unit 3 - विज्ञापन तथा प्रचार
Block 6 - सेवा विपणन और उभरते विषय
- Unit 1 - सेवा विपणन
- Unit 2 - ग्रामीण विपणन
- Unit 3 - विपणन के उभरते विषय-I
- Unit 4 - विपणन के उभरते विषय-II
Previous Year Solved Question Papers Included
BCOE-141 English (Total-4, Solved-2, Unsolved-2)
- Sample Paper-I
- Sample Paper-II
- Guess Paper-I
- Guess Paper-II
BCOE-141 Hindi (Total-7, Solved-5, Unsolved-2)
- Sample Paper-I
- Sample Paper-II
- Guess Paper-I
- Guess Paper-II
- December (2022)
- June (2022-2023)
BCOE-141 Help Book Details
- UniversityIGNOU (Indira Gandhi National Open University)
- TitlePrinciples of Marketing
- Language(s)English and Hindi
- CodeBCOE-141
- SubjectMarketing
- Degree(s)BCOMG, BBA
- CourseDiscipline Specific Electives (DSE)
- ISBN978-93-91544-81-2 (English) 978-93-5554-055-3 (Hindi)
- Pages312 (English) 384 (Hindi)
- Weight250gms (English) 307gms (Hindi)
- Dimensions(L) 21cm, (W) 15cm, (H) 1cm
- AuthorGullybaba.com Panel
- PublisherGullybaba Publishing House Pvt. Ltd.
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